Marketing
POWE Architects have developed a suite of new products, offered to enhance our client’s market offering, whether for property sale, leasing or early tenant engagement. POWE Architects can guide clients in choosing the appropriate marketing products to suit their purpose and budget, whether a simple 3D model or a fully-detailed photo-realistic render.
Presentation Renders
When high quality marketing images are required, whether for advertisements on TV, print media or websites, POWE Architects can deliver quality finished product in a competitive market. Our marketing folio below includes projects such as Buderim Retail, featured on TV and Newspapers and MKT SQR Deception Bay images, used throughout the project’s site safety hoarding and social media platform.
Tailored Marketing Renders
Projects always rely on more than one medium for marketing their presences to potential customers, whether they be tenants for a shopping center or a couple looking to buy their first apartment. With these different client bases also come differing marketing styles. POWE can cater for a range of styles, from large scale billboard images through to small scale digital marketing imagery.
Basic Renders
Commonly for development applications, basic renders are desired to give councils and community members a visual of how the project is going to sit on the site. The basic renderings that POWE offer solely utilise ArchiCAD Cinirender, as this allows for images to be produced faster and more cost effectively. Materiality in basic renders is can be present, however its use and visual finesse will not match those of a presentation render. The images below are from Riverview Village
White Card Renders
When the form of a proposed development is the focal point for marketing or council approval, white card renders are efficient and effective option. POWE can produce these types of renderings quickly for fast progression of a project. The example images below also illustrate the form of Riverview Village for a comparison between basic and white card renders.
BIM Views
Taken directly from the project’s 3D model, these images can be used as part of DA submission to council, although are not flexible in their marketing applications. The examples below are sources from Redbank Mixed Use Centre and Deception Bay Childcare.